Four Personalities, One Message: DISC Personality Model

When it comes to social media, one size definitely doesn’t fit all. If you’re posting the same kind of content over and over, you might be missing the mark with a big chunk of your audience. That’s because people process information and make decisions in very different ways. The DISC personality model (Dominance, Influence, Steadiness, and Conscientiousness) is a simple but powerful tool to help you connect with all types of followers, not just the ones who think like you.

Think about the questions your customers ask you all the time. You’ve probably answered them dozens of times, but have you answered them in different ways? A direct, no-nonsense answer might satisfy someone who just wants to get to the point (hello, Dominant types), while someone else might need a friendly story, a how-to guide, or a set of bullet points to really connect with what you’re saying.

If you want to reach more people and turn more followers into customers, it’s time to start tailoring your content to match different personality types. Let’s explore how.

DISC personality model

🔴 D – Dominance

Focus: Results, challenges, action.

Characteristics: Assertive, competitive, confident, direct.

Strengths: Goal-oriented, decisive, strong leadership.

Challenges: Can be impatient, blunt, or overlook details.

Motivated by: Power, authority, achievement.

Best communication: Be brief, focus on outcomes, avoid small talk.

Type of content: Straight to the point, bullet points, facts. 

🔵 I – Influence

Focus: People, enthusiasm, social recognition.

Characteristics: Outgoing, persuasive, optimistic, lively.

Strengths: Inspires others, great communicator, enthusiastic.

Challenges: Can be disorganised, avoid conflict, overly talkative.

Motivated by: Social approval, excitement, group activities.

Best communication: Be friendly, upbeat, and focus on people.

Type of content: Friendly, fast pace content, always something new.

🟢 S – Steadiness

Focus: Cooperation, stability, support.

Characteristics: Loyal, calm, patient, reliable.

Strengths: Great listener, dependable, team player.

Challenges: Resists change, avoids confrontation, can be indecisive.

Motivated by: Security, harmony, appreciation.

Best communication: Be warm, supportive, and give them time.

Type of content: Lots of information, they will take a long time to convert, will do a lot of research before they decide. 

🟡 C – Conscientiousness 

Focus: Accuracy, quality, process.

Characteristics: Analytical, detail-oriented, logical, precise.

Strengths: Organised, thorough, high standards.

Challenges: Can be critical, perfectionist, slow to act.

Motivated by: Rules, standards, correctness.

Best communication: Be clear, data-driven, and prepared.

Type of content: Statistics, lots of detail, will verify everything you say, everything should be clear.

Blended Profiles

Most people are a blend of two or more DISC types. For example:

DI – Dynamic leaders, fast-paced and persuasive.

SC – Supportive perfectionists, detail-driven and team-oriented.

IS – Warm influencers, sociable and dependable.

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