Why isn't my marketing bringing in clients anymore?
Because the way buyers find you has changed.
They spend their time quietly researching, asking ChatGPT, Claude and Google's AI before they ask you.
→Your customers are hanging out in AI. If you don't show up there, they can't find you.
→If your marketing looks the same as 6 months ago, it's time to reassess.
→You need content that's LLM & AI optimised, so AI serves your answers to your buyers.
YOUR CUSTOMER'S JOURNEY
It starts with a problem
A business owner has slow computers, a worrying email or a backup they are unsure about. They search for an answer on Google or ask an AI tool.
They are looking for a fix, and along the way they discover that an IT company can help. By the time they call you, they are well researched and open to a conversation.
They ask an AI tool
They follow a link
They Google your name
They read your website and blogs
They check LinkedIn for proof
WHAT'S HAPPENING
Google ads are struggling
Paid search keeps getting harder and pricier, so ads alone rarely deliver results.
Organic social = social proof
Checked LinkedIn for social proof to confirm you are who you say you are
Social lead-gen is pay-to-play
Reach without budget has quietly disappeared; getting leads now means paying to play.
YOUR NEW FREE ADVANTAGE
You have a new free advantage on a neutral playing field:
Your website and your email list.
You own them, and no algorithm can throttle them.
You don't need another marketing strategy or plan.
Marketing agencies are filling the space with noise.
All you actually need to do is answer the real questions your human customers ask and make sure AI can discover it.
Then, instead of chasing shiny new things, you repurpose that content everywhere:
YOUR SOLUTION · THE 12-QUESTION CONTENT ENGINE
How do you get your business found in AI search?
Your customers ask the same handful of questions before they buy.
We take the 12 they ask most and turn each one into a month of content:
✓One question, answered once with AI
✓Repurposed into a blog, social posts and an email
✓12 questions become a 12-month plan
It's content your customers actually want, written the way people now ask AI. So it gets found, gets cited, and does the selling for you.
12 questions → 12 months of content
OUR PROCESS · ASK | SHARE | CONNECT
How do you build content that AI recommends in 3 steps?
Your 12-Question Content Engine runs on the three steps: ASK, SHARE, CONNECT.
ASK
Find the questions
We uncover the 12 questions your customers really ask, the ones they now ask ChatGPT, Claude and Google's AI.
SHARE
Answer once, share everywhere
We answer each question with the CRIT AI method, then adapt it and repurpose it across your blog, socials, email and webinars.
CONNECT
Find the questions
Your answers get found and cited, connecting you with buyers the moment they're ready to act.
YOUR JOURNEY
Four pathways to run your 12-Question Content Engine
Start where you are, and move up when you're ready.
FREE
Free Marketing Resources
Get unstuck with practical worksheets and free resources.
Start here →
WORKSHOP
Half-Day Content Workshop
A ½-day session to help you find the content that will work for you.
Half a day →
PROGRAMME
90-Day Content Builder
Three months to plan and implement your content and learn to use AI to speed it up.
90 days →
ONGOING
12-Month Content Engine
Monthly Done-With-You or Done-For-You. Your engine, kept running all year.
Support →
WHAT'S IN IT FOR ME?
Show up where buyers now search
Content built on real questions
Answer what your customers actually ask, so your marketing finally connects and converts.
Create once, use everywhere
Turn one answer into a blog, social posts and an email, no extra work.
Stay visible without the effort
A simple system keeps your marketing consistent while you get on with the business.
Practical help with AI
Learn to plan, create and schedule content fast with AI tools that actually help.
Get ahead of the competition
Adapt now and your competitive advantage keeps growing while rivals still ignore AI.
DO YOU FEEL LIKE THIS?
Frequently asked questions
Testimonials
Katie Allen
Thank you so much for your help and patience today. You didn’t just help, you went way above and beyond. Thanks for your patience and support!
Suzanne Scott & Paolo Bianchi
Andy Franks
Howden Insurance
Chantell King
It’s given me a real insight into how I can promote my business on LinkedIn, so thank you.
Phil Newton
Double 7 Design Ltd