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On average only 5.2% of people that like or follow you will see your post organically. That is only one in 19 fans.

If you're looking to create a following for your business then create an Instagram business profile.

Using social media for your business helps your company to increase your brand awareness, attract new leads and helps engage customers.

Hashtag’s are a way for others who are interested in a certain topic to quickly find content on the same subject, for example #makeup.

Just sitting in front of your laptop coming up with content on the spot, on a daily basis is not the best strategy.

the extent of which customers are able to recall or recognise a brand". Social media is a perfect way to getting your 'brand' or service out