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MSP language: how to explain IT services to customers and start bridging the gap
Your AI offer is fine. The words around it are killing it. Here's how MSPs can explain IT services in the language their customers already use.
Anne-Marie Lategan
3 min read


The Fall of Google Ads and the Rise of ChatGPT Ads
Google ad clicks are falling as AI answers take over search, and ChatGPT ads have opened a new channel. Here's what the data shows for your budget.
Anne-Marie Lategan
4 min read


AI Search Visibility: LinkedIn Is Now One of the Biggest Sources Behind AI Answers
LinkedIn is now one of the most-cited sources in AI answers. Here's what the research shows, and how to post content that AI tools will quote.
Anne-Marie Lategan
4 min read


What can AI and automation take off your plate?
We stopped asking if AI would take our jobs. Now we're asking what it can take off our plates. Something changed quietly over the last three years. When ChatGPT opened to the public on 30 November 2022, it was free, it was easy, and the first reaction from most business owners was fear. Will this replace me? Will it replace my team? Coming off the back of several years of economic pressure and everyone trying to run a business with fewer staff, it landed as a threat not a
Anne-Marie Lategan
4 min read


How AI Can Help Small Business Owners Beat Procrastination and Get More Done - AI for business productivity
Discover how AI for business productivity can help small business owners beat procrastination, find clarity, and turn ideas into action.
Anne-Marie Lategan
4 min read


What is an AI Agent? Ways to implement it into your business
If you're like most business owners, you've probably dipped your toes into AI by using ChatGPT or Claude to write social media posts,...
Anne-Marie Lategan
5 min read


4 Benefits of AI for small business owners
AI (Artificial Intelligence) can offer you several benefits for you as a small business owner. It gives you the tools and capabilities to...
Anne-Marie Lategan
3 min read
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